
OVER 14,000 Shell Branded Locations Nationwide
Shell created the Shell Trading and Retail Zone (STARZ) in 2004 as a section within ShellSource to provide a defined link between Shell-branded locations and the supplier community. Suppliers who join STARZ enjoy the following:
• Dedicated web space to convey their product or service
• Participation in weekly newsletters sent to Shell wholesalers and staff
• Access to advertising banners in ShellSource and the newsletter
• Personalized support to improve access to Shell-branded retailers and wholesalers
Vendors who participate in STARZ not only gain access to Shell-branded locations, the vendors also gain access to other business because many Shell-branded wholesalers carry more than one brand or have other business ventures. And, this extends the impact of STARZ beyond Shell's 14,909 stations.